Writing for the Web
Customers spend only a few seconds reading the average
website, so every word counts. Here's what you need to know:
Brochure copy should not be used on your website. You will
need to use specialized content (including keywords) and
techniques to deliver a website that will be read, used, and
valued by your customers.
Our Web Services:
Call us for a free consultation.
Customers spend only a few seconds reading the average
website, so every word counts. Here's what you need to know:
- Traditional writing styles do not work on the web
- Users scan websites -- they don't read them
- Informal writing works best
- Rewriting existing pages in a website can significantly
improve usability - SEO (search engine optimization) techniques are critical
when writing for the web - Users want information and objectivity, not hype
- Customers value concise and targeted content
Brochure copy should not be used on your website. You will
need to use specialized content (including keywords) and
techniques to deliver a website that will be read, used, and
valued by your customers.
Our Web Services:
- Website analysis and evaluation
- SEO Website writing and content research
- Qualitative customer research
- Competitive analysis
- Blog writing and ghost writing
Call us for a free consultation.
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| Murano Communications, LLC (360) 833-8976 info@muranocommunications.com |